But again, the uniforms aren't just about fashion. They're also about function. And for the upcoming Tokyo Games, the team at Ralph Lauren created a wearable technology called RL COOLING, which the brand's press release describes as a "self-regulating temperature cooling device that will be worn by Team USA's flag bearer during the Olympic and Paralympic Opening Ceremony Parades."
The goal, said Lauren, is for their clothes to look and feel good. "In terms of functionality, we're very attuned to creating product that is appropriate for the occasion, but also that is innovative, sustainable and comfortable for the athletes," Lauren shared. "In 2018, PyeongChang was absolutely freezing, and we developed a first of its kind heated jacket. For Tokyo, we've gone the opposite direction and have developed a cutting-edge wearable technology called RL COOLING for Team USA, to keep them comfortable in Tokyo's summer heat."