One Subway superfan can now eat fresh for the rest of his life.
James Kuntz, a Colorado doctoral candidate, just scored free Subway sandwiches forever after he got a massive tattoo of the company's new Subway Series logo across his back.
How? Well, on July 27, Subway hosted a block party in Las Vegas at Bad Apple Tattoo where nine fans got an actual tattoo of the restaurant's new logo from two-time Ink Master Champion DJ Tambe and his team. Depending on the size and location of the tattoo, those fans would either earn free subs for a month, a year, or the rest of their life.
"Tattoos hold a special meaning for my customers, they come to me to celebrate the things they love the most or to commemorate a major moment in their lives," DJ Tambe said in a press release. "Whether that's the first time trying the Subway Series, or simply eternal love for Subway, I'm here to make that a permanent part of their lives and something to showcase."
Kunz, who waited in line for the event for two days, was the only participant to receive a 12-inch x 12-inch tattoo on his body, earning him an eternity of subs.
"When I was a teenager, I was still kind of chunky," Kunz told Today, adding that the restaurant chain became a factor in his choice to live a healthier lifestyle. "Because of that, I have kind of a brand loyalty."
He added, "I'm super glad I went for it. It was a total blast."