You Need to See Selena Gomez's New Platinum Blonde Hair

Almost four years after temporarily going blonde, natural brunette Selena Gomez is back to blonde—and you need to see it.

By Corinne Heller Apr 23, 2021 6:25 PMTags
Watch: Selena Gomez Is Back to Blonde!

We can't get enough…of Selena Gomez's new hair.

The superstar looked practically unrecognizable when she debuted a dyed platinum blond 'do on Instagram on Friday, April 23. It wasn't just the hue that had jaws dropping: She also appeared to have chopped her locks a little shorter, with them now falling just past her shoulders.

"New look," she wrote on her Rare Beauty page, alongside a photo of herself taking a mirror selfie. "Need to pick new Rare Beauty lip and blush shades now."

Fans were stunned by her latest transformation, which many celebrating the return of "Blondelena" in Instagram and Twitter comments.

"Didn't even recognize her," one person commented. "AH THE BLONDE QUEEN IS BACK!"

Another fan wrote, "SELENAS BLONDE IM SHAKING." A third commented, "Blondelena once again!! Woww!!" Another fan added, "Selena said I'm back bitches."

The star's latest hair transformation comes more than three years after the natural brunette unveiled blonde locks—which she dubbed "Nirvana Blonde."

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Selena Gomez's Best Looks

"We've been doing Selena's color for over a decade now. She typically keeps it pretty natural, but this time she went for a big change," her hair stylists and colorists, Nine Zero One salon's Nikki Lee and Riawna Capri, said in a statement to E! News. "This blonde is unique to her as we had to make sure there was an equal balance of cool and warm for her skin tone. It's an edgier look and perfect for summer. Luckily for Selena she won't have any problems adjusting her makeup to this new look because she's the Rare Beauty Queen!"

The statement continued, "The entire process took 200 foils, several bowls of bleach and eight hours of hair magic! Definitely worth it! Her hair looks and feels amazing!"

See Selena's new look and other stars' hair transformations over the years:

Megan Fox

The Transformers actress returned to her dark brown tresses and debuted a sassy bob in May 2024, a month after she dyed her hair blue to enter what she dubbed her "Jedi era."

Dannielynn Birkhead

At age 17, the daughter of the late Anna Nicole Smith debuted a new lob hairstyle overnight during 2024 Kentucky Derby weekend, which she attended with dad Larry Birkhead.

Demi Lovato

The singer debuted a lighter, shorter 'do in April 2024.

Kelly Osbourne

The Fashion Police alum debuted a blonde bombshell hair transformation May 8.

Kim Kardashian

Back to blonde: Kim debuted a new platinum 'do in April 2024.

Rihanna

The Fenty Beauty founder debuted a bright blonde hair transformation April 17 while celebrating her latest Fenty x Puma collection in London.

Delilah Belle Hamlin

The model debuted a bleach blonde pixie cut at the FRAME event April 4.

Megan Fox

The Jennifer's Body star traded in her bubblegum pink tresses for a baby blue bob, which she debuted April 2.

Zendaya

Less than a month afer chopping her hair into a long bob, Zendaya debuted a honey blonde transformation at the Challengers premiere March 26.

Elle Fanning

The Great star ushered in spring with a fresh cut, as she debuted a long bob March 25.

Rachel McAdams

The Mean Girls alum swapped out her signature blonde hair for a dark brunette transformation on March 18.

Bre Tiesi

The Selling Sunset star looked completely unrecognizable after debuting a dramatic blonde transformation March 16.

Kelly Osbourne

The Fashion Police alum ditched her signature purple hair after six years, tinting it an icy silver in March 2024. 

Zendaya

The Dune actress debuted a shoulder-grazing bob at Essence's Black Women in Hollywood Awards March 7.

Sydney Sweeney

The Anyone But You star made a showstopping appearance at Miu Miu's fall/winter 2024-2025 show during Paris Fashion Week. For the March 5 event, she unveiled a dramatic long bob haircut.

Zoey Deutch

To prepare for her upcoming role as  Jean Seberg, the 29-year-old debuted a bleached blonde pixie cut.

Anne Hathaway

The Princess Diaries alum unveiled fringe bangs at the 2024 Film Independent Spirit Awards.

Selena Gomez

The star debuted a bangin' new style at the premiere of her friend Nicola Peltz Beckham's film Lola in February 2024.

Jennifer Lopez

The "On the Floor" singer made a dramatic hair change, as she debuted a chin-grazing bob cut at Schiaparelli's haute couture spring/summer 2024 show on Jan. 22.

Gypsy Rose Blanchard

In January 2024, a month after her prison release, the now-influencer shared a pic of herself sporting a shorter 'do.

Kylie Jenner

Kylie Jenner traded in her dark locks for a pink 'do in January 2024.

Julianne Hough

In January 2024, the Dancing With the Stars personality shared a video of herself cutting her own hair. "Out with the old energy," she wrote, "and in with the new."

Kate Beckinsale

The Underworld actress took the plunge and went full blonde, while also debuting a short bob haircut.

Riley Keough

The Daisy Jones & The Six actress debuted jet-black hair on Nov. 2.

Eva Longoria

The Flamin' Hot director recently showcased her dramatic transformation, debuting a choppy, layered bob on Nov. 9.

Alix Earle

The TikToker debuted a fresh haircut, revealing a long bob.

Miley Cyrus

After rocking platinum blonde tresses for years, Miley officially returned to her brunette roots to model Gucci's new collection.

Kate Middleton

The royal recently showed off her new curtain bangs during a public appearance on Sept. 27.

Megan Fox

The actress recently debuted a bright red hair color and equally bold blunt bob haircut.

Cara Delevingne

The supermodel debuted a punk-rock hairstyle at Vogue's World Show during London Fashion Week on Sept. 14

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View More Photos From Stars' Epic Hair Transformations